Clairol ProfessionalBW2+ Extra Strength Powder Lightener, Up to 9 Levels of Lift for Hair Highlights & Lightening

I recently purchased the Clairol Professional BW2+ Dedusted, and I am beyond impressed! This powder lightener provides exceptional results, lifting my hair beautifully without damaging it. The dust-free formula makes it easy to mix and apply, ensuring a smooth and mess-free process.I've used it for highlights and full balayage, and it consistently delivers vibrant color with minimal brassiness. Plus, it has a pleasant scent compared to other lighteners I’ve tried. The packaging is also user-friendly, making it perfect for both professional and at-home use.Overall, I highly recommend BW2+ Dedusted for anyone looking for a reliable and effective hair lightener. It’s definitely a staple in my hair care routine!

This is excellent professional blonde hair color. I prefer wella blondor blonde hair color. I've been coloring my hair professionally for years now. And this is an awesome product. I just ordered a small pack to do my highlights. Very pleased with the results will order again. 9 levels of lift. I had to process my hair 40 minutes with this product doing regular checks. You should always do. But that is the normal processing time same with wella. I use 30 volume developer. You dont want any stronger than that or it will cause hair damage. To do my highlights i used a cap for touch up. But you can also use foil with this product. Does what it says. Great color after finished. The photos below is the color it was after my touch up. Will purchase this product again. Comes in a trial pack to test out.

I’ve used the Clairol BW2 Powder Lightener multiple times, and overall, it’s a solid choice for hair bleaching. It lifts color effectively and works quickly, especially when paired with a 30 or 40 volume developer. The powder is fine and mixes well, creating a smooth consistency that’s easy to apply.One of the standout features is its strength—this bleach is powerful, so it’s great for achieving high lift results. However, that also means it can be a bit harsh. I’d recommend doing a strand test first, especially if you have a sensitive scalp. The smell is strong, like most bleach powders, so good ventilation is a must.A little goes a long way, making it cost-effective, and I appreciate that it doesn’t dry out too fast during application. That being said, timing is crucial—leaving it on too long can cause dryness or damage. I always follow up with a deep conditioner to keep my hair healthy.Overall, BW2 is a reliable and affordable option for bleaching, whether you’re doing a full lift or just highlights. Just be cautious with processing time and always use proper hair care afterward.

Worked beautifully to lift roots with 30 vol developer. Only had to keep it in for 20 minutes to fully lift with little to no damage.

Love it! The lift actually pulls through and makes your dark hair turn blonde as the end result. Works very well

The amount in the container is so little, I was shocked.The quality of the product is great, just the amount it why I gave it 4 stars. Regardless.. I definitely recommend. But consider getting a larger size if you plan to bleach a lot of hair.UPDATE! I am absolutely shocked. My beauty supply sells this same size for $11. And I paid $18 for it on Amazon. Smh. I thought I was getting a deal on Amazon. Never again! For such a small amount too. So check your local stores first and see which is more cost effective before purchasing.

This product is a great value for the money, made of great quality, easy to use, is a great size and comes w/ a resealable top. I highly recommend this product AND this brand!!

I use this brand often and it’s never done me wrong.