StarbucksVIA Ready Brew Coffee, Italian Roast, 8 Count

Via is a Go-To for coffee on the trail. No muss, no fuss, easy as boiling water, suitable for any vessel you prefer to carry along to drink from. Yes, there is great pour-over for the trail, there are "fresher and better" ways to make coffee, and there are emerging competitors for "instant coffee on the trail", but Starbuck's has led the way for simplicity and ultra light weight, ultra compact in the pack, and yet ultra flavorful coffee with its Via Instants.For a robust flavor, both the Italian and French Dark roast offer that smoky, toasty flavor at less caffeine , typical of dark roast. If you enjoy donut coffee, or need the caffeine in your morning cup, stick to the Via medium, which is very flavorful and balanced. Which Via to choose? Personal preference... give each a try... maybe then carry some of each and tailor your coffee by time of day or how you feel. After all, a packet weighs nothing and takes no space... until its 3 times a day for a week or two, but even then some find space for this comfort.

Best instant coffee ever!!!

Tasty and good value

I’ve bought this instant coffee several times. I’m not a coffee expert, but this one has a nice aroma and tastes pretty close to what you’d get in a Starbucks store. Of course it’s not exactly like freshly brewed coffee, but for the price and convenience, it really works.

My husband and I go backpacking a lot and so we have to really consider what we bring in terms of necessity and weight. Coffee is one of those things that is a MUST when we're on the trail. We can't start our day without a hot cup of joe. Unfortunately, when you're on the trail, we don't get the luxury of carrying around a nice percolator or basically any type of fancy coffee making equipment. All we have is a mini portable hand stove and a small kettle.This is where VIA Instant coffee comes in handy. These little packets are GOLD. These just-add-water-microgrounds are as close as it gets to fresh coffee. The flavor is bold and strong with a touch of sweetness. I love how easy it is to make -- just add a packet to boiling water and there you have it. It's very portable and lightweight so it doesn't add too much weight to your pack. My only criticism is how much packaging and trash these produce. I wish the packaging was made out of a biodegradable paper material, but I understand it's packaged to stay fresh. You can't win 'em all!

I add this coffee to a caramel protein shake and pour over ice for a delicious coffee drink and meal replacement. It’s considerably more flavorful than any other instant coffee I have tried and I use it daily. I take it with me when I travel and it’s still better than some brewed varieties. I would highly recommend.

As far as instant coffee goes, Starbucks is tough to beat. Not as good as a freshly brewed cup but on camping/backing trips I use this all the time. The ease of making a cup of coffee when you don't have a machine is well worth it for the minimal loss in quality. I would not say the same for some of the other instant brands out there.

The product is out dated! Normally I wouldn't mind but with the cost of the product I deserve the best. I could send it back but since at the age of 85 I do not drive. But sending a outdated product of Starbucks is unforgivable!!