Digital Pharma Marketing Playbook: Winning with the new rules of Engagement Hardcover – Illustrated, 5 Oct. 2019

The case studies complied are a rarity and give clear understanding of the issues concerned.It's written by a well known author Mr. Chaganti Subbarao who has been in the forefront of Marketing in reputed Pharma companies whom I respect a lot.His continuous innovation in writing many more books show his skills in narrating interestingly.

One of the best book, with so many case studies. A book must for MBA student

Great insights about digital marketing with lots of case studies and their impact.

Good case collections in the book